Category Archives: Chicago

The Remarkable Trail of Billy McFarland

Billy McFarland is an extremely talented young man. He has started and sold more businesses at a young age than most people have done in a lifetime. At the age of 13, he formed a company that found new customers for a local businessman. He sold that business for a profit.

While a freshman in college he started Spling, which is still an operational business, with McFarland at the helm as CEO. Spling recreates the URL of the business and changes it into a graphic which is used to enhance the brand of the company. Clients include Warner, Hearst, Universal, and Discovery.

The most recent company McFarland has fashioned is the most impressive yet, In 2013, at the age of 23, he began Magnises, a company designed to give millennials a way to enjoy each other by gaining serious discounts at many of their favorite clubs, restaurants, bars, meeting places, events, and special events.

The annual membership fee of $250 buys the member exclusive entry into a magic world of discounts, but the real magic is the ease at which millennials have signed up by the thousands. By the end of 2015, millennials in New York City and Washington D.C., the two metro areas where Magnises operates, had well over 10,000 members.

According to Crunchbase, Billy McFarland’s definition of millennials is stated as young professionals, managers, entrepreneurs and similar types who view themselves as up and coming in their line of work from ages 21 through 35. These folks love to get together and socialize, brag about their accomplishments, and get business contacts. Magnises has proven to be a natural method to accomplish this.

A recent investment of $3 million by a venture capitalist has fueled talks of expansion. McFarland intends to that the company nationwide, and then international.

This is not far-fetched at all because the business model works exceptionally and his management team is very experienced from their work in other, related fields.

Currently, McFarland has his eye on Boston, Atlanta, Chicago, Los Angeles and London. The pieces of the pie are there; it is just a matter of taking the steps and plugging in the right management. The time is ripe, and knowing Billy McFarland, the move will be very successful.