Category Archives: Clothing Business

Fabletics Gives the Attention of Many Customers Beyond U.S. Soil

In order for a clothing company to successfully compete with juggernauts like Amazon it would have to gain a presence outside of the United States. That is what Fabletics has managed to do quite early. This company has a presence that extends beyond the United States because Kate Hudson targeted specific audiences. There are customers that have become fans of Fabletics in Australia and Canada. These are the additional places where this business is thriving outside of the United States, and this gives Fabletics that chance to compete on a larger scale.

 

It has become a business that is exciting because it builds on the concept of athleisure clothing. It is like this brand has come along at just the right time to captivate an audience that is demanding fashionable clothing for their workout routines. The athletic gear industry is a $4 billion-dollar industry. There is no shortage of clothes to be sold, and celebrities are coming out to appeal to the influx of customers that are exercising.

 

Beyoncé has her own athletic clothing brand called Ivy Park. Kate Hudson is holding strong with Fabletics. Both of these women are stars that transcend beyond race and American audiences. Beyoncé does most of her promotion for the brand through the web. The difference with this brand is that there is no actual store that is owned by Beyoncé. She has partnered with department stores like Top Shop. Kate Hudson, by contrast, has chosen to build a brand that is solidified as a stand along brand. This is a company that has an online website and physical stores. That makes Kate and her Fabletics brand much more of a threat to Amazon in the clothing industry than any other brand on the market.

 

This is a profitable brand, and that is why the magazines are writing about Fabletics. It has become so much of a cash cow that Kate Hudson is now set to open as many as 100 stores in the next couple of years. This is a huge step. There are less than a dozen of the Fabletics stores in existence right now. To go from so few to so many is a huge risk, but it can also be a great way to build the customer base quicker. Kate Hudson has put her stamp on clothing for women and she gained customers in different countries through her online presence. With the physical stores Kate Hudson may be able to break through into even more countries. The big thing that she is trying to do right now is target those customers that are not shopping online. That is something that is very important. If she can appeal to the customers that are not using the Internet to shop she can help the Fabletics brand gain even greater exposure.

 

Fabletics may not be anywhere near the size of Amazon, but Kate Hudson is breaking ground in different countries with Fabletics. This will give her a dominant spirit in athletic clothing sales.

Don Ressler Launches Fabletics New FL2 Line for Men

Don Ressler, previous owner and founder of FitnessHeaven, an online sports-wear enterprise introduced its new Fabletics FL2 men′s line, in 2015. Don Ressler has always had an interest in fitness, and with the help of business partner, Adam Goldenberg started Fabletics. After selling FitnessHeaven in 2011 to Intemix Media, the entrepreneurs established JustFab and two years later launched Fabletics under the brand. In the beginning, Fabletics offered athletic and casual wear to women only. During an interview with Brandettes, Don Ressler shares his inspiration behind Fabletics and the FL2 men′s line.

Fabletics became a business venture after Ressler collaborated with Kate Hudson. He saw a magnificent opportunity working with Ms. Hudson on the active wear brand to offer economical, modish, comfortable, and versatile athletic gear. Last year, Fabletics introduced FL2, a line that contains tops and bottoms for men. When asked about the launching of the men′s line during an interview with Brandettes, Ressler said the clothes can be worn playing sports, coaching, or as casual wear. He also said the clothing was produced using quality fabrics and high performance technology.

Since the launch of Fabletics in 2013, the brand has entered global markets and expanded its fashion line. Don Ressler is thrilled to team with Long Jump and Triple Jump Olympic Medalist, Will Claye. Mr. Claye is working with FL2 to deliver active menswear to customers at Fabletics ecommerce and retail stores. Within three years of the online store launch, Fabletics has expanded to Spain, United Kingdom, Germany, France, Australia, and Canada. One year after the FL2 launch, the line for men has reached The Netherlands and Spain.

Fabletics offers customers the options of becoming a VIP member or a guest. As a VIP member, customers receive up to 50 percent off retail prices for their athletic menswear and womens wear. Free shipping is offered on the first order as a VIP member and future purchases over $49. Mr. Don Ressler and Fabletics are promoting a $25 promotion on Fabletics and FL2 outfits, plus free shipping when customers join VIP. With every purchase, members earn reward points to receive free merchandise.

VIP membership comes with the benefit of savings, future free outfits, and low cost athletic wear. Select from thousands of styles for men and women in most sizes, ranging from extra-small up to extra-extra-large. Create your personalized style profile online to begin the membership process or visit one of the six retail locations in the United States.

 

Read:

For Intelligent Beauty’s Adam Goldenberg And Don Ressler, Early Departure From MySpace Paid Off

Happy in El Segundo: TechStyle COO Anton Von Rueden on the Perks of Life in the South Bay

 

Just in time for summer JustFab has what you need for a fantastic summer wardrobe

I don’t know about you, but I am ready to jump into summer. Bring on the heat, bring on the fun, bring on the style on http://www.justfab.com/?action=signup.main.

Are you ready to ditch your winter wardrobe for fun prints and light fabrics that are perfect for some fun in the sun? Then JustFab has just what you need. I have been scouring their Summer Shop and cannot wait till my new summer wardrobe is delivered.

There are options on their site to fit any style. I personally love to start any shopping experience on JustFab by checking out their dresses. I found the perfect dress almost right away when I saw the Goddess Side Slit Dress. It comes in three great colors. Caribbean, Dusty Mauve, and my favorite Blue Multi. It is simultaneously sexy and casual. perfect for a day when you want to be comfortable without feeling frumpy. Next I needed a dress that would work for date night with my man and found the Square Neck Perforated Dress an A-line dress perfect for when I want to look and feel sexy.
Read more: JustFab Summer Shop

Dresses are great but what I really needed to make this summer unforgettable was a new smoking hot swimsuit. And JustFab came through for me. In fact there were so many that I loved, that it took me a solid 30 minutes to make my final decision. I ended up with the Ruffle Monokini in Hot Coral (also available in Black).

Finally I decided that I needed some new shoes and accessories to round out my JustFab shopping spree. It was love at first sight when I saw the Maile Sandals which are available in Cognac, White, and Black. I went with white and I cannot wait to pair them with both of my new dresses. Finally I decided that it was time for me to get a new tote for summer outings. I went with the Ace Tote in Blush/Ivory. I love that there were ten color options to chose from for the tote.

Now I feel prepared and excited for the summer season. All thanks to JustFab. As always the selections were top notch, the prices affordable, and the shopping experience fun. You can never go wrong when you turn to JustFab for all our wardrobe needs.