Category Archives: Fashion and Technology

Fabletics: The Impossibility of Success

Succeeding in fashion has never been easy. Fashion is a complex and ever-changing environment. One would have to be a psychic to see what fashion will do next. Even more, Amazon controls 20 percent of the fashion e-commerce market. The company doesn’t produce its own fashion, but it offers an endless inventory at very low prices.

With such a dominant force controlling the market, a new brand has little to no chance of succeeding. A new brand would need an amazing foundation and an exact strategy. Fortunately, Fabletics has Kate Hudson to lead it to success. Kate Hudson grew a $250 million company in just three years.

Since its launched, Fabletics has earned the title of a high-value brand. In the past, a high-value brand just focused on fair prices and quality goods or services. That’s all a company needed to be successful. These days, consumers are more focused on the extra features that a company has to offer: customer experience, last-mile service, etc.

Fabletics has also accepted the challenge of opening physical stores. Currently, there are 16 Fabletics stores across the United States, but the brand is planning to open more. It’s surprising that a membership brand like Fabletics is experiencing such success with physical stores.

The most surprising thing about is the fact that Fabletics overcame the normal pitfalls that other stores experience. These days, people prefer to shop online; it’s cheaper. One thing Fabletics did was combine a member’s online shopping cart with their in-store shopping cart.

Fabletic’s stores also host events to get to know the local markets. That way, they stock their in-store inventory with items that are more likely to sell in that area. Because of Fabletic’s focus on customers, about 25 percent of new visitors end up becoming members in store.

According to one reviewer, the quality of many Fabletics products is beyond expected. A pair of leggings has the same quality as a pair of Lululemon Underwunders. Many of Fabletic’s tops are also soft and high quality. She was also impressed with a variety of styles.

What really makes Fabletics wonderful is the pricing. For the same amount of one pair of leggings from a more expensive brand, members can get more items. Anyone interested in seeing what Fabletics has to offer can take one of their lifestyle quizzes.

The Aerodynamics of Whitney Wolfe

Bumble has reached a new level, by opening up a real place where active users can communicate with each other. In addition, the fashion style institution will let people “from the outside” who are aimed at expanding their social circle or just looking for a date for the evening. The new bar was called The Hive. In fact, the institution turned out quite bright and comfortable dating app, with great potential. It’s not so much a bar for dating as it is a place where you can communicate with really interesting people and get out of your comfort zone.

But the story of Bumble wasn’t always honey sweet. The conception of Wolfe’s brand actually began with an unpleasant event. Then, Whitney Wolfe , was solely known as a co-founder of the popular dating service, Tinder. She left Tinder after having sued her former work associate, also a co founder  popular app. She accused him of sexual harassment at the work place. That was when Wolf left Tinder with the idea of creating a new, more secure dating app.

Whitney Wolfe’s Bumble disproves the stereotype that a man should always take the first step. Here the initiative of communication is in the hands of the girl. The project also allows you to get rid of unwanted and intrusive communication with young people in the network. Wolf began to think About the new idea of a startup social network for young girls, focused on positivity. That’s when Andrew Andreev contacted Badoo. The two guys met around August 2014, and realizing that both had the same vision of where online dating could go further, a partnership was formed. Wolfe then began to assemble the team, including convincing two other former employees of Tinder, Sarah Meek (formerly vice president of design at Tinder) and Chris Gulchinsky (co-founder / CCO in Tinder) to become a consultant.

Andreev, the Russian founder of the European dating anomaly Badoo, is an investor in the dating site for women, Bumble. However, now previously unreported information about the partnership of Whitney Wolfe and Andrew Andreev, including that Andreev invested through Badoo Trading Ltd, the UK-registered operator Badoo, and that the multi-billion dollar company is in fact the owner of the majority of Bumble, has become accessible. Badoo currently has a whopping 79 percent stake in Bumble, which makes Andreev the majority owner. As expected, in the second place is the founder of Bumble herself, Whitney Wolfe with a share of 20%. Employees of ex-Tinder, Mick and Gulchinsky, make up the remaining 1%.

Fabletics Gives the Attention of Many Customers Beyond U.S. Soil

In order for a clothing company to successfully compete with juggernauts like Amazon it would have to gain a presence outside of the United States. That is what Fabletics has managed to do quite early. This company has a presence that extends beyond the United States because Kate Hudson targeted specific audiences. There are customers that have become fans of Fabletics in Australia and Canada. These are the additional places where this business is thriving outside of the United States, and this gives Fabletics that chance to compete on a larger scale.

 

It has become a business that is exciting because it builds on the concept of athleisure clothing. It is like this brand has come along at just the right time to captivate an audience that is demanding fashionable clothing for their workout routines. The athletic gear industry is a $4 billion-dollar industry. There is no shortage of clothes to be sold, and celebrities are coming out to appeal to the influx of customers that are exercising.

 

Beyoncé has her own athletic clothing brand called Ivy Park. Kate Hudson is holding strong with Fabletics. Both of these women are stars that transcend beyond race and American audiences. Beyoncé does most of her promotion for the brand through the web. The difference with this brand is that there is no actual store that is owned by Beyoncé. She has partnered with department stores like Top Shop. Kate Hudson, by contrast, has chosen to build a brand that is solidified as a stand along brand. This is a company that has an online website and physical stores. That makes Kate and her Fabletics brand much more of a threat to Amazon in the clothing industry than any other brand on the market.

 

This is a profitable brand, and that is why the magazines are writing about Fabletics. It has become so much of a cash cow that Kate Hudson is now set to open as many as 100 stores in the next couple of years. This is a huge step. There are less than a dozen of the Fabletics stores in existence right now. To go from so few to so many is a huge risk, but it can also be a great way to build the customer base quicker. Kate Hudson has put her stamp on clothing for women and she gained customers in different countries through her online presence. With the physical stores Kate Hudson may be able to break through into even more countries. The big thing that she is trying to do right now is target those customers that are not shopping online. That is something that is very important. If she can appeal to the customers that are not using the Internet to shop she can help the Fabletics brand gain even greater exposure.

 

Fabletics may not be anywhere near the size of Amazon, but Kate Hudson is breaking ground in different countries with Fabletics. This will give her a dominant spirit in athletic clothing sales.

The Success Of Entrepreneurs

It is actually very hard to be an entrepreneur. Everyone has the challenge of figuring out how to profit from doing what they are passionate about. Among the issues that entrepreneurs have to figure out are who their target audience is and where to reach them. Very few people figure it out. Many people that try their hand at starting their own business often fail for many different reasons. Among the different reasons for failure is giving up. A lot of people give up right before they succeed. Then there are some people who start plenty of successful businesses. These are known as serial entrepreneurs.

One example of a serial entrepreneur is Chris Burch. He has started plenty of businesses that have succeeded because he knows the process involved in bringing forth a successful venture. He understands the importance of knowing what he wants and having a solid business plan. He is also very assertive when it comes to the marketing of his business and the products or services that are offered. This is one of the reasons he is a very successful entrepreneur that has a lot of advice for people that are willing to listen when it comes to different industries.

One of the main aspects of Chris Burch is that he is an investor. He has been involved in the rise of more than 50 companies. One of the reasons that the companies that he has been involved with were successful was that he has understood the value of a good business plan. A good business plan involves a masterful use of technology and marketing in order to bring in the clients to the company. Chris Burch is someone with a lot of diversity in his portfolio. This shows that he has a lot of skills in money management as well as knowing which companies to invest in.

Visit Chris Burch’s website here for more information.