Category Archives: Online Status

How Does Online Reputation Management Affect Brand Credibility?

Credibility helps a business stand out from rival brands. Most of the reputable brands out there will tell you that building credibility is a process that takes years. As a brand, you can’t just walk into a store and ask for credibility, or enter the market and instantly grow your reputation. There is a process of establishing the reputation of your brand, and if you follow the steps highlighted below, you will be moving in the right direction to achieve the level of credibility you want.

  1. Set up Google Alerts For Your Brand

Setting up Google Alerts for your brand is vital because it notifies you once your brand is mentioned. Google Alert allows you to track what is being said about the brand whether positive or negative. If it is positive, encourage it while if it is negative, you can devise a way in which you can rectify it. Google alerts will actively help you track brand identity attacks. It is vital to identify those attacks in their early stages because you’ll be in a better position to control them.

  1. Search Engine Optimization

Regularly posting and updating your website helps generate more visitors to your site. When consumers demand, you supply. If you have a global brand, content has to be posted by the hour to maintain the consumers since they are based in different parts of the world with varying days and nights.

An SEO research was carried out, and it was concluded that consumers identify with brands posts valuable and trustworthy content that appeals masses. Utilizing SEO through tactics such as content generation and niche keyword placement will go a long way in attracting more visitors to your site.

  1. Regularly Post Content

Posting content means uploading articles, blog posts, videos, pictures, etc. Posting quality informative content is a great way to generate traffic to your site and create a connection with your consumers. Uploading content for the sake of uploading should be avoided. It is better to have one quality article or video that is informative and engaging to the reader than to have 20 poorly written and edited articles or poorly recorded videos. Having high-quality content establishes brand identity to help your brand become the go-to source for consumers.