Category Archives: Sustainable

What Landed Waiakea Water on Top?

Most people only dream about having their company become one of the top listed businesses in the nation. For Ryan Emmons this dream became a reality when the Waiakea bottled water brand was listed by Inc. 5000 as one of the top 500 companies in America. This magazine uses a three year growth span of a huge number of companies to determine which ones will make their list of 5000, so when Waiakea water landed a spot at number 414 it was definitely a huge step forward for the company.

Founder and CEO, Ryan Emmons, chose to launch his new brand of bottled water even though it appeared as though the odds for success were stacked against him. He was just 22 years old when he established the Waiakea brand, so breaking into the business world was a challenge since most of the CEO’s in this field were over 50. When marketing his new brand, Emmons decided to utilize the key features he knew to be important to today’s consumers. He did this by addressing the issues of social awareness and environmental conservation.

Promoted as a brand that cares about people and the environment, Waiakea water has remained a forerunner in the field of bottled water. The process used to bottle and package this water is designed to use a reduced amount of energy so it leaves less of a carbon footprint behind. In fact, this brand’s manufacturing process reduces the amount of carbon released into the air by a whopping 90 percent. This company also makes use of recycled plastic by placing their water in bottles made of RPET material.

The water itself is sourced from a natural spring located at the base of Hawaii’s Mauna Loa volcano. The water comes from the rain and snow that falls within this region so it is considered to be a renewable resource. Waiakea water is also promoted as a healthy beverage since it becomes naturally enriched with essential minerals such as calcium and potassium. The water’s pH level also makes it better suited for hydration while giving it a smooth and naturally refreshing taste.