Don Ressler, previous owner and founder of FitnessHeaven, an online sports-wear enterprise introduced its new Fabletics FL2 men′s line, in 2015. Don Ressler has always had an interest in fitness, and with the help of business partner, Adam Goldenberg started Fabletics. After selling FitnessHeaven in 2011 to Intemix Media, the entrepreneurs established JustFab and two years later launched Fabletics under the brand. In the beginning, Fabletics offered athletic and casual wear to women only. During an interview with Brandettes, Don Ressler shares his inspiration behind Fabletics and the FL2 men′s line.
Fabletics became a business venture after Ressler collaborated with Kate Hudson. He saw a magnificent opportunity working with Ms. Hudson on the active wear brand to offer economical, modish, comfortable, and versatile athletic gear. Last year, Fabletics introduced FL2, a line that contains tops and bottoms for men. When asked about the launching of the men′s line during an interview with Brandettes, Ressler said the clothes can be worn playing sports, coaching, or as casual wear. He also said the clothing was produced using quality fabrics and high performance technology.
Since the launch of Fabletics in 2013, the brand has entered global markets and expanded its fashion line. Don Ressler is thrilled to team with Long Jump and Triple Jump Olympic Medalist, Will Claye. Mr. Claye is working with FL2 to deliver active menswear to customers at Fabletics ecommerce and retail stores. Within three years of the online store launch, Fabletics has expanded to Spain, United Kingdom, Germany, France, Australia, and Canada. One year after the FL2 launch, the line for men has reached The Netherlands and Spain.
Fabletics offers customers the options of becoming a VIP member or a guest. As a VIP member, customers receive up to 50 percent off retail prices for their athletic menswear and womens wear. Free shipping is offered on the first order as a VIP member and future purchases over $49. Mr. Don Ressler and Fabletics are promoting a $25 promotion on Fabletics and FL2 outfits, plus free shipping when customers join VIP. With every purchase, members earn reward points to receive free merchandise.
VIP membership comes with the benefit of savings, future free outfits, and low cost athletic wear. Select from thousands of styles for men and women in most sizes, ranging from extra-small up to extra-extra-large. Create your personalized style profile online to begin the membership process or visit one of the six retail locations in the United States.