Don Ressler of Fabletics

For Intelligent Beauty’s Adam Goldenberg And Don Ressler, Early Departure From MySpace Paid Off



It is not everyday you meet a founder and CEO like Don Ressler. Ressler is truly a work of fine business craft and intelligence. He knows how to build companies from scratch, has the vision to identify holes in the market, and the know-how of getting investors to invest their hard earned money for a big return. Best of all, his products and companies really do help people.

But it didn’t always start out that way. Ressler had to work his tail off in order to achieve the kind of success he wanted to see. Ressler was building his first business called and decided to sell it to Intermix. That brought him to the role of CEO there, where he also met Adam Goldenberg. They created a company together called Alena Media that they were able to turn around and sell to a bigger company for millions of dollars. However, they realized that News Corp did not value their company enough even though it was producing all of the profit for them. And Don Ressler and Adam Goldenberg decided to leave to start their own business again. This turned into something called Brand Ideas, which later became Intelligent Beauty.

The idea came into being when the group got together at the living room of Goldenberg’s house. They spent two long weeks brainstorming and working hard to uncover a great idea on . They realized they could really launch into the performance marketing arena and build multiple brands. DERMASTORE was one of these.

This is a e-commerce marketplace that focuses on cosmetics and skincare. They also have something called SENSA which enables people to lose weight. It is a large market, they say, and that it is profitable. And it makes sense, considering the fact they have a market capitalization that they increased to $250 million.

Fabletics and JustFab are also other lines Ressler and Goldenberg have created. It seems the companies are continuing their success. And it makes sense that hard work pays off.

When it comes to entrepreneur Don Ressler, there are many things you could say. You could talk about his hard work ethic. You could mention his genius vision with markets. You can bring up the fact that he knows how to woo investors and come up with the capital necessary to keep his businesses going. Or you can simply say that he is a man who is an excellent founder and CEO and helps people with his amazing products, which is clear.

See Don Ressler on

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