How Fabletics Strives to Ensure that Products are Up-to-date in the Fashion Industry.

Fabletics is a clothing industry located in the United States, which primarily deals with the production of outfits for athletes. The company has grown over the years under the stewardship of Gregg Throgmartin who acts as president. Since its establishment four years ago, the firm has always strived to ensure that athletes are well-groomed with costumes that suit them. Its resilience toward success has attracted over one million clients across the universe. Fabletics is well-known for its stylish work gears, by several celebrities and personalities in the United States including Demi Lovato.


The athleisure fashion brand is under a partnership of Kate Hudson, Don Ressler, and Adam Goldenberg. It was an initial idea of Hudson, which later led to incorporation with Techstyle Fashion Group in 2013. The company was brought in to provide funding to Fabletics as well as its workforce since it had been in the fashion industry for several decades. Alongside being a co-founder of the athleisure brand, Kate Hudson oversees all business transactions conducted by the firm. She is always at the forefront of ensuring the success of the company, by incorporating her knowledge and skills in design, sales and marketing, and accounting. Kate makes sure that needs of clients are met, through maintaining stock levels within various stores owned by the athleisure brand.


Workers of Fabletics use previous sales data to design fresh products that trend in the market. The rapid growth of the company through its commitment to quality saw it being awarded a top rating from the Better Business Bureau. The authenticity of products produced by the company enables its employees to wear Fabletics outfits while exercising. The company employees are comprised of Facebook experts, designers and sales and marketing professionals. The corporation is set aside for producing quality reasonably priced work out gears, which is half the price compared to other brands. The firm uses social media platforms to advertise their commodities.


Fabletics boast of being the only company in the fashion industry that has the highest number of dealers across the globe. By last year, it had recorded an increase of 600 percent of its merchandisers as well as an increase of its value to over two hundred and fifty million dollars. The company uses reverse showrooming strategy, which allows people to view products with the aim of buying from other brands. This policy enables Fabletics to market products to clients who visit their stores, which in turn would allow employees to know various trends in the market.

Leave a Reply

Your email address will not be published. Required fields are marked *