Jorge Moll: Investigating the Brain

Jorge Moll is a prominent Brazilan neuroscientist who is most well-known for his groundbreaking researches and experiments about the human brain. One of the most significant trials that he conducted took place in 2006. He invited a vast number of volunteers who are willing to be experimented upon and urged them to visit the research facility where Jorge Moll is working. After he managed to get the sufficient number of volunteers, he contacted several neuroscientists around the world and invited them to experiment with him. One of the neuroscientists who heeded the call of Jorge Moll is Jordan Grafman, another neuroscientist who is curious with experiments involving the human brain. It was Jorge Moll who explained how the experiment would go through, and he asked the cooperation of the volunteers (MundoDoMarketing). He told them that the only thing they have to do is to close their eyes and imagine two different scenarios. One scenario would have to show that they are selfish and would not give anything to an individual or a group. Another scenario would have to show that they are generous and would give everything that they have to an individual or a group.


As the volunteers began imagining the scenario, Jorge Moll and Jordan Grafman went to the computer monitors to see what is going on inside the brain of the volunteers. The two neuroscientists used a state of the art scanner that can detect the activities of the brain, and they were confused after seeing the result of the equipment. It was revealed that the brain is reacting heavily with the thoughts depicting generosity, but it is static with thoughts showing selfishness ( They also found a small area of the brain that is emitting a lot of hormones that is responsible for pleasurable feelings. Aside from the hormones released from the small area of the brain, they also noticed some chemicals that are being released by the brain that causes the body to feel good after imagining a scenario of generosity. The two neuroscientists are satisfied with their experiment, and they immediately published it for the scientific community to see.

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