José Auriemo Neto: Building the JHSF Empire

JHSF is the groundbreaker in Brazil’s high-end real-estate sector. It also has notable residential and commercial participation and has had a significant role in developing and being a part of the administration of shopping centers, an international business airport, and high-end hotels. The company was founded in 1972 and is well known for its ability to pinpoint new opportunities in the market where it operates. The company’s DNA is made up of characteristics such as innovation, quality, pioneering capabilities, and ability to present sustainable solutions in projects and developments. The company grew and strengthened its position in capitals such as São Paulo, Manaus, and Salvador. Internationally, its presence was felt in Punta del Este (Uruguay), New York (USA) and Miami (USA). It has four main business units; Incorporation, Shopping Center, Airport, and Hotel & Restaurants. JHSF specializes in Real Estate Development, Airport, Luxury Retail Brands, and shopping malls.

José Auriemo Neto is a Brazilian executive who serves as chairman and CEO of JHSF Participacoes SA. Apart from overseeing the brand’s interests in Public developments, office buildings, and hotels, he also manages the group’s vast retail and shopping portfolio. This portfolio includes the prominent shopping complex in Säo Paulo; Cidade Jardim, the Bela Vista in Salvador, Metrô Tucuruv, and the Ponta Negra shopping centre in Manaus.

Auriemo Neto graduated from Fundação Armando Álvares Penteado (FAAP) University based in Sao Paulo. His first experience working was in 1993 when he started work at JHSF. He then founded the group’s services department in 1997 as a budding executive by creating Parkbem, the parking lot management company. A year later he secured rights to develop and oversee the group’s first ever shopping destination called the Shopping Santa Cruz.

The group made its debut into retail in 2009 when Aureimo Neto foresaw the venture and signed exclusive partnerships with Hermes, Jimmy Choo, and Pucci. He opened these luxury brands’ first ever retail outlets in Cidade Jadrim which is JHSF owned shopping complex. The group later secured a Valentino partnership in 2012 introducing the first R.E.D. Valentino and Valentino stores to Brazil.

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