In his blog article, which was posted on April 7, 2016, Kenneth Goodgame challenges pet owners to spoil their dogs with fresh foods available at most chains and pet food stores. In the past decade, there has been rapid growth in the pet food industry, especially dog food. In the pet business, 60% of the total expenditure is on food. Retailers are focusing more on fresh foods for pets. Currently, mid-price and premium price foods occupy 50% of the dog food market. 10lb bag of premium food is going for $49. However, 4 years ago, a 20lb bag of premium food was sold for $39-$49. The huge difference in the prices of the 4-year period is attributed to improved taste and better ingredients.
Kenneth explained that both retailer and manufacturer margins are getting the needed relief. Due to people’s strong attachment to their pets than their family members, they are willing to spend lavishly on their dogs. OLE ROY and ALPO are traditional price setters of dog food. The 30-40lb bags are retailing for as low as $15.99 while aggressive retailers are selling them at $18.99-$19.99. In addition, there is refrigerated human grade pet food that is ready to eat. To sum it up, Kenneth Goodgame said that there could only be better nutrient absorption and vitamin make up if there was less dog waste. This information was originally reported on Kengoodgame.com as provided in this link http://kengoodgame.com/2016/04/07/welcome-to-ready-to-eat-human-grade-dog-food/
Kenneth Goodgame was the senior vice president and chief merchandising officer at True Value Hardware Corporation, Chicago, between 2013 and 2015. As a highly influential profit/loss management leader, Kenneth combines the skill of innovative marketing, unique business strategy, streamlined financial oversight and merchandising to create million and billion OEM excellence. Goodgame aims to create balance in the corporate sector by enhancing employee engagement, quality assurance systems and key performance indicators for purposes of boosting performance and profitability.
He is an alumnus of the University of Tennessee-Knoxville where he studied Marketing and Finance. His ability to navigate market shifts helped True Value Company to become an international brand. Prior to joining True Value, Kenneth worked for Ace Hardware Corporation, Oak Brook, IL, Techtronic Industries North America and Newell Rubbermaid, Huntersville. In addition, he was a senior employee at the Home Depot, Atlanta, GA. In all these companies, Kenneth promoted growth through cost analysis, quality improvements as well as productivity enhancements and composed negotiations.
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